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Parallel Lines

Past Projects

Below you will find some examples of projects we have undertaken with a variety of organisations using analysis of internal and external data to drive better decision making.

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01

Fast Cars

We worked with a car brand to help them understand what the market for sports cars looked like....Click on the image to learn more.

02

Hospitality

A hotel group partnered with a famous chef to create a new line of room service meals to replace their old menu... Click on the image to learn more. 

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03

Advertising

If you are running advertising, you need to know you are getting value for money.... Click on the image to learn more.

04

Volunteers

Not for profits put a lot of effort, and money, into attracting volunteers... Click on the image to learn more.

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05

Client Profitability

Factoring in these hidden costs caused the profitability rankings to change... Click on the image to learn more.

06

More Advertising

Data analytics is really useful for understanding what is happening in a business, but often its true value is in its predictive ability... Click on the image to learn more.

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07

Climate Change

Many businesses are becoming concerned about the impacts of climate change on their future profitability... Click on the image to learn more.

08

Consumer Behavior

Not for profits put a lot of effort, and money, into attracting volunteers... Click on the image to learn more.

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09

Political Campaigns

If you are contesting an election it is very helpful to know what people in the local community are concerned about... Click on the image to learn more.

10

Long Term Crime Trends

A new security company needed to find a way to convince potential customers they solved a real problem... Click on the image to learn more.

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11

The Power of Branding

Often the same product can be offered to different target markets who buy it for different reasons.... Click on the image to learn more.

12

Investment Decisions

Growing businesses often have to decide between investment decisions.... Click on the image to learn more.

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